20+ products tested across categories — and only the winners kept.
發 — to grow, to prosperInternational DTC group
Building and scaling modern consumer brands.
We test in-house, keep what wins, and compound the systems behind every launch — across a portfolio that includes MOYA and Tightknit.
01 — Our Brands(02)
A
MOYA
Portfolio brand
B
Tightknit
Portfolio brandRip-resistant tights built to survive real life. One Pair. One Year.
02 — What We've BuiltIn numbers
Annual D2C revenue7 fig.
Team members10+
Countries active5+
Products tested20+
Performance drives acquisition, systems create the foundation for scale, and brand is what makes it last.
From zero to live in 2026, backed by a promise most brands won't make: One Pair. One Year.
Selling into 5+ countries, with funnels localised market by market.
Our own checkout, funnels and analytics — built once, reused on every launch.
03 — The faāt EngineOne loop, every brand
Angle Ideation
Research-driven angle docs built from real customer language.
Scripting & Format
Proven formats, ripped and rebuilt — scripts the editor can shoot from.
Launch & Scale
Structured testing campaigns with strict kill and scale rules.
Results & Feedback
Angle, ad, and format performance fed straight back into ideation.
04 — The Founders(02)
Bryan Tse
Builds the growth engine behind the faāt portfolio — creative systems & paid media.
Patrick Cho
Builds the backend system that runs the faāt portfolio — landing page funnels, operations & tech.
05 — Contacthello@faatbrands.com
Looking to work
with faāt?
For serious founders, operators, and partners only.
Get in touch→© 2026 faāt brands. All rights reserved.Hong Kong